Especially at the coldest times of the year, teas become one of the favorite and most consumed beverages, which ends up generating a bigger profit for the tea houses. But these businesses do not live only in winter: tea shops have intense sales throughout the year, since the followers of medicinal herbs are increasing every day.Tea houses usually have a more classic decor, but that doesn’t mean you can make one in your own style, with a more modern look, for example. It is important, however, before opening the teahouse, that you do a research of the trade, market and region in which you intend to open your store, nothing different from what you would do in any other segment.

What to do before opening the teahouse?

The first step, of course, is to visit other tea houses, noting the menu, prices, among other factors. Choose the place well, considering your clientele. Being in a place close to your home may be comfortable for you, but it doesn’t mean that you will have enough customers to keep your store open. Look in different locations and see how much you can afford.

Make your budget, listing expenses and amounts invested in equipment, staff, marketing and rent, including your home expenses, to know how much you need to charge to make a profit. Make your business plan, and if you need help, don’t be embarrassed. It is very common for new entrepreneurs to ask for help with these things, including taking out loans to start the venture.

Design your space and hire the team based on knowledge of the products offered and courtesy. Customers need to feel comfortable and special. Marketing is also a key part of the success of your business. Deliver flyers and advertise within your budget on TV, radio and newspapers, always being creative.

What teahouses offer

In addition to the teas, of course, the tea houses also offer a differentiated space for consumption to be made on site. With comfort and convenience, you should offer some side dishes, such as cookies, cakes, among others. Having a variety of teas and ways of serving (with or without milk, sugar, honey, etc.) can be the difference when it comes to winning over the customer. Try to offer information about the chosen herb and its health benefits, after all, besides offering comfort on winter days, the teas are also great for health.